First of all, what even is SSL/HTTPS?
You can read the nitty-gritty over on Wikipedia if you like, but basically SSL/HTTPS refers to a secure connection to a website. You will have seen it being used on many other websites. A (usually) green padlock icon next to the domain name you are visiting (lookup and see it on our site) indicates the website is using SSL/HTTPS and that your connection to the site is secure. It’s becoming more and more common on websites, even those without a login section.
Why should you ?
- Visitors are assured that they can browse your website with the traffic between their browser and your website being encrypted. ie no one can intercept the connection. This is especially important if your website is one that allows you to manage your website via a login.
- Google cares. SSL/HTTPS sites are used as a ranking mechanism by Google. Read the details here: HTTPS as a ranking signal This means that having a SSL/HTTPS website could mean you will be better ranked on Google. Do you need any more reasons not to go SSL/HTTPS?
- There are other reasons, but the 2 above are the ones you should care about the most.
It’s not as complicated as you may think. SSL/HTTPS can be enabled on most websites for free. These days SSL certificates can be obtained for free that are just as strong and secure as those that would have cost hundreds of dollars only a few years ago. If you host with us and you don’t have SSL/HTTPS enabled yet, please contact us and in most cases we will be able to make it happen for you.
If you have any other questions about SSL/HTTPS please let us know in the comments and we’ll do our best to answer them in the comments below.
Edit: an update from Google on this subject makes it even more important your website is using SSL/HTTPS asap.